While many businesses have a social media presence, many are not engaging on those platforms and thus not meeting their goals.
With planning, your small business can use social media effectively.
Here are seven steps to a social media strategy for your business:
1: Determine your business objectives for social media
How do you want to use social media to help your business? What goals do you want to achieve?
Make your goals as concrete, measurable and achievable as possible. For example, if you currently get five new leads a month, setting a goal to get 100 new leads in the next 12 months is more realistic than setting a goal to get 5,000 new leads.
2: Know your audience
Determine the prospects and customers with whom you want to engage on social media. This is your target audience.
The more you know your audience, the easier it will be to engage with them on social media and get the results you?re looking for.
3: Choose your ?hot buttons?
These are your firm?s core topics. By clearly defining the right hot topics for your company and creating content and conversations around these topics, you?ll find it easier to get the results you want from social media.
Offer a variety of content formats, not just text. People take in content differently. Attract attention with images, since some social media platforms such as Facebook, Pinterest and Instagram are image-based.
4: Stake your social media turf
Create a presence on all major social media platforms.
Take ownership of your firm?s name across social media entities. Understand that this may not be possible, depending on your company name and similarly named organisations. But you?ll want to secure your name for the main social media profiles.
Branding is a shorthand that helps customers to recognise your company without thinking. After you?ve claimed your space, remember to incorporate elements of your brand into your profile.
Also think ?findability? and post your store location, phone number and local hours. Remember to include a link to your website.
A strong social presence will help you get the most out of your social media marketing.
5: Set your social media engagement
Be strategic with your social media time usage. It?s easy to spend more time than you need to on social media. A social media plan?together with a strategic approach?will help you find the right balance.
Use your existing communications such as email and in-store signage to encourage your customers to get onto social media and engage with you.
6: Plan your resource use
For many small businesses, the concept of planning resource utilisation may be new. Even if you?re a solopreneur, you must take a strategic view of your time. If you don?t, you?ll find that you?re running from one online emergency to another.
Decide who will handle your social media engagement. For most small businesses, this is often the owner.
Set parameters for social media use. This means defining your social media guidelines for both employees and visitors.
Create processes where possible. Depending on your business, assess where you have opportunities to develop content that supports your goals. Think customer interactions, purchases and conferences.
Actionable marketing tip: Prepare for creating content. Have a camera, smartphone or iPad ready to capture content while you?re doing business! Don?t forget to get customers? permission to use their images to ensure you don?t have issues later. Have a plan in place to determine how and where you?ll use the information.
7: Measure your social media results
Don?t forget to set up everything you?ll need to measure your results. The metrics you?ll want to track will be based on the business objectives you defined. Track indicators that help show that you?ve accomplished your objectives. For most businesses, this means more than comments and social media shares.
Over to you
The bottom line is that your small business can successfully use social media to achieve your business objectives. To this end, plan ahead to ensure that the time spent on social media reinforces your other business messaging and engagement and yields measureable results.
?socialmediaexaminer.com
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Source: http://www.punchng.com/i-punch/setting-up-a-social-media-business-strategy/
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